About the latest edition of EMDay
It’s already been a week since the 2024 edition of EMDay ended! Let’s take a few moments to look back on our participation as a sponsor of the event.
AI at the heart of MTAs
September 23 and 24 were rich in meetings and news.
First of all, we were delighted to see the enthusiasm of the participants for our 45-minute wirkshop around our favorite topic “artificial intelligence at the heart of MTAs“. Over the three afternoon sessions, we were able to raise awareness among around sixty professionals about our vSMTP tool and its embedded AI.
It was a real pleasure to be able to discuss with you your questions and concrete examples of needs in your business. Thanks to your feedback and questions, we can better meet your expectations.
The meeting place: our stand
Many of you came to meet us at our stand! This was an opportunity to discuss your projects in more depth and we are looking forxward to making them a reality together.
Not to mention that our supply of tic-tacs was quiclky sold out… 🙂
Conferences
As the same time, we were able to attend a large number of conferences from our colleagues who are specialists in email marketing. Between current topics such as the latest Yahoo announcements, and specialized presentations such as on the first 9 seconds of reading an email, we left with the certainty that our products will be able to meet the current challenges of the profession!
Big news coming soon
The EMDay’s event allowed us to present our brand new offer, designed for all prfessionals : Kimzee.com. For those present, we thank you for your interest and the welcome you gave to our IAAS solution. For the rest of you who are reading us, we will present our Kimzee.Com product in detail in the coming day…
Stay tuned.
Welcome to Martech Festival
viridIT & Martech Festival
On September 6, 7 and 8, the festival email took place at the Martech Festival in Utrecht in the Netherlands. It was obvious that viridIT had to be present at this event bringing together more than 500 professionals around the themes of deliverability, authentication, increasing marketing statistics, and the growth of emailing and its keys to success.
This event sponsored and orchestrated by emailexpert, DMARC Advisor and Spotler allowed our team to interact with competent speakers on a wide variety of subjects.
Topics and debates
The main themes covered were the rise of artificial intelligence and its usefulness in marketing. Between conference and open mike, security aspects such as DMARC, DKIM, SPF procedures and their importance in email deliverability were also developed. The focus was on the BIMI solution and its ability to significantly increase the open rate of more easily identifiable marketing emails.
Cookies, data recovery, customer analysis, automation of procedures, better COR, CTO and CTR statistical rates, the innovation of marketing tools… the constant research for better tools to increase the efficiency of customer follow-up continues.
What about us ?
During these few days, we were able to observe the scale of the market and its real needs for innovation. Without a doubt, this meeting reinforced our position. Our solution, vSMTP, will meet the expectations of emarketing.